Question 2
Sunday, 16 January 2011
Evaluation
QUESTION 1:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
We chose the genre of acoustic pop/rock because when we were looking into these types of music video we could see that it was easy to think of all different good ideas.
At first we considered doing a performance based music video but this was soon scrapped when we thought of a completely different idea after analyzing each what we thought the song was actually about.
From this it became apparent that we were to do a narrative based music video. We thought that this type of music video would go very well with our choice of song because of the pace of the music and also how it is quite a soft song at times but in other areas it picks up and changes. This also helped us to make our decision of doing a narrative based music video because as a group we knew that it would be easy to show the different moods of the characters as the song progress’.
Along side this, we also decided that it would be a good a idea to put a lot of the music video in black and white. The reason for this being; we were going to represent the clips that are in colour as good times and moments between the girl and the boy in the video as well as scenes that had a meaning to have colour, for example the tunnel to show off the different colours in the graffiti; and to put the bad times of the boy and the girl in black and white so it was obvious what the mood was.
We were able to establish a relationship between music and visuals and also lyrics and visuals quite easily, not only because the style of video that we had chosen, but also by the style of the song itself (a lot of the lyrics were easy to match the lyrics to the visuals etc).
This can be seen in our music video in particular areas, for example: when the artist says the lyrics “you try so hard to put on that brave smile that you ain’t got”, we could match this with the visuals by the girl in the music video doing a smile to the boy that the audience can clearly see isn’t a real smile and is just put on to show the mood.
We have also illustrated the relationship between the music and visuals a lot in our music video by there being lots of lip syncing, this is very typical for this style of song and video.
We were also able to show the relationships when it came to the editing stage; meaning before editing there wasn’t a lot of relationship. But when we were editing we were able to use fast cut montage to show relations between music and visuals, this was because as the pace of the music picked up, so did the variation in the number of shots and also how quick and short each shot was held for.
This point leads me on to my next area in the music video where we were able to establish a relationship between the music and visuals. This can be seen by the shots used in the music video changing on the beat of the song. For example, towards the end of our music video when the boy in the video is walking through a snowy field, the shots are changing on every beat. Whilst creating this relationship, we were also “killing two birds with one stone” but we were creating jump shots, which is also very typical in this genre of music video.
We have used close ups in our music video of the main boy as he is the main selling point of the music, thus being our star image motif. This is displayed in all of our work that we have produced (video and both ancillary tasks).
The reasons for us creating this star image motif was because every piece of music and video out at the moment needs a selling point, and as he is in the music video through-out we knew it would be a good idea to make him “the face” of the music because if people were to watch the video they would see him and then see him on advertisements and realize who he is and what he is involved with.
Another star image motif that we used in the process was the use and re-use of the of the tunnel with the graffiti, we knew how eye catching it was, hence the reason we chose to feature it in all of our work.
In our music video we tried to include the notion of looking, which I believe in some areas we covered well. There are examples of this in our work, for example the camera zoomed in on the eyes of the characters involved, this is to capture a reaction shot of something that has happened. Another part of the notion of looking which we included was looking through a window (glass), this is when the boy is going to the girls house to get her back and the clip is in slow motion.
We developed our visual style and brand identity by using still images from our video and also typography from Microsoft work, for example, the brand identity is recognized as the graffiti, also creating our house colours; blue, green and grey. The typography that we used in our video and ancillary tasks are as follows; for our magazine advert we used Garamond and Gills Sans Ultra Bold condensed; and for the inside of the album cover we used magneto bold semi-expanded; finally for the outside pages of the album cover we used Bookman old style semi-bold. The reasons for us using these fonts were because we thought that they stood out the most and the fonts that most went with the images that we had used.
Although it was advised that we should perhaps look into using some form of intertextuality in our music video we decided against it. The reason for this was because we literally had hundreds of ideas coming from each member of our group thus we thought it was good that we had our own original idea.
Conclusion
In conclusion to this question, after looking at Goodwin’s Principles I can say that the conventions that we have used in all aspects of our work have helped to make our music video a success and we have a clear balance between them. For example we have ensured the following; that we created a good star image motif that the target audience of this type of music wouldn’t forget; we have ensured that there isn’t too much visual clutter and any unwanted footage or filling in images/clips; We have successfully used no more than three different house colours; we have left as little white space as possible in any part of our work; and finally we have included all information to make our final product look professional.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
We chose the genre of acoustic pop/rock because when we were looking into these types of music video we could see that it was easy to think of all different good ideas.
At first we considered doing a performance based music video but this was soon scrapped when we thought of a completely different idea after analyzing each what we thought the song was actually about.
From this it became apparent that we were to do a narrative based music video. We thought that this type of music video would go very well with our choice of song because of the pace of the music and also how it is quite a soft song at times but in other areas it picks up and changes. This also helped us to make our decision of doing a narrative based music video because as a group we knew that it would be easy to show the different moods of the characters as the song progress’.
Along side this, we also decided that it would be a good a idea to put a lot of the music video in black and white. The reason for this being; we were going to represent the clips that are in colour as good times and moments between the girl and the boy in the video as well as scenes that had a meaning to have colour, for example the tunnel to show off the different colours in the graffiti; and to put the bad times of the boy and the girl in black and white so it was obvious what the mood was.
We were able to establish a relationship between music and visuals and also lyrics and visuals quite easily, not only because the style of video that we had chosen, but also by the style of the song itself (a lot of the lyrics were easy to match the lyrics to the visuals etc).
This can be seen in our music video in particular areas, for example: when the artist says the lyrics “you try so hard to put on that brave smile that you ain’t got”, we could match this with the visuals by the girl in the music video doing a smile to the boy that the audience can clearly see isn’t a real smile and is just put on to show the mood.
We have also illustrated the relationship between the music and visuals a lot in our music video by there being lots of lip syncing, this is very typical for this style of song and video.
We were also able to show the relationships when it came to the editing stage; meaning before editing there wasn’t a lot of relationship. But when we were editing we were able to use fast cut montage to show relations between music and visuals, this was because as the pace of the music picked up, so did the variation in the number of shots and also how quick and short each shot was held for.
This point leads me on to my next area in the music video where we were able to establish a relationship between the music and visuals. This can be seen by the shots used in the music video changing on the beat of the song. For example, towards the end of our music video when the boy in the video is walking through a snowy field, the shots are changing on every beat. Whilst creating this relationship, we were also “killing two birds with one stone” but we were creating jump shots, which is also very typical in this genre of music video.
We have used close ups in our music video of the main boy as he is the main selling point of the music, thus being our star image motif. This is displayed in all of our work that we have produced (video and both ancillary tasks).
The reasons for us creating this star image motif was because every piece of music and video out at the moment needs a selling point, and as he is in the music video through-out we knew it would be a good idea to make him “the face” of the music because if people were to watch the video they would see him and then see him on advertisements and realize who he is and what he is involved with.
Another star image motif that we used in the process was the use and re-use of the of the tunnel with the graffiti, we knew how eye catching it was, hence the reason we chose to feature it in all of our work.
In our music video we tried to include the notion of looking, which I believe in some areas we covered well. There are examples of this in our work, for example the camera zoomed in on the eyes of the characters involved, this is to capture a reaction shot of something that has happened. Another part of the notion of looking which we included was looking through a window (glass), this is when the boy is going to the girls house to get her back and the clip is in slow motion.
We developed our visual style and brand identity by using still images from our video and also typography from Microsoft work, for example, the brand identity is recognized as the graffiti, also creating our house colours; blue, green and grey. The typography that we used in our video and ancillary tasks are as follows; for our magazine advert we used Garamond and Gills Sans Ultra Bold condensed; and for the inside of the album cover we used magneto bold semi-expanded; finally for the outside pages of the album cover we used Bookman old style semi-bold. The reasons for us using these fonts were because we thought that they stood out the most and the fonts that most went with the images that we had used.
Although it was advised that we should perhaps look into using some form of intertextuality in our music video we decided against it. The reason for this was because we literally had hundreds of ideas coming from each member of our group thus we thought it was good that we had our own original idea.
Conclusion
In conclusion to this question, after looking at Goodwin’s Principles I can say that the conventions that we have used in all aspects of our work have helped to make our music video a success and we have a clear balance between them. For example we have ensured the following; that we created a good star image motif that the target audience of this type of music wouldn’t forget; we have ensured that there isn’t too much visual clutter and any unwanted footage or filling in images/clips; We have successfully used no more than three different house colours; we have left as little white space as possible in any part of our work; and finally we have included all information to make our final product look professional.
Monday, 10 January 2011
Tuesday, 16 November 2010
Storyboard and shooting schedule
Presentation for a2 media
View more presentations from alfieburkett7.
The images below didn't come out how they were planned to, when I uploaded them onto the computer and tried to enlarge them they went all pixelated, but these images are just to show you that we have our ideas on paper although you cannot see them that well.
If you "click to enlarge" them you will see what I mean
I will soon be uploading our real storyboard made out of LEGO figures
Presentation shooting schedule
View more presentations from alfieburkett7.
Monday, 8 November 2010
Video analysis
Here is a song by Kesha called Tik Tok. It is a narrative based music video. This is because throughout the music video she is explaining what she is doing as well as showing it whilst she is singing. In some respects this video could possibly also be performance based but I believe it is more narrative based.
Above is the video for the Ok-Go's here it goes again. This music video would fall under the concept based music video following Goodwins Theory of music videos. The reason for it being concept based it because the music video doesn't really make any sense and is no way relevant to what they are singing about as you can see they are just moving around on treadmills.
This music video is Blink 182 and the song is called Rockshow, it is a performance based music video. This is because Blink 182 feature in the music video and are performing a lot in the music video.
Sunday, 7 November 2010
Ancillary tasks
As part of our project we have been set the ask of designing and creating ancillary tasks from the following:
-Creating a digipak
-Creating an advert for a magazine
-Create a front page our bands website
The two that we have chosen to do is the digipak and the advert. My intentions for my digipak are to take lots of different interesting photos and edit them using photoshop and other editing software. I have decided to make the digipak 4 sides of which I have been given the dimensions for so it perfectly fits an album cover case. For the advert my aim is to try and sell the band as well as I can, as if I were to promoting the band.
Planning our ancillary Tasks
The idea of our ancillary tasks were to make our album cover out of a clip similar to that of in our music video. We thought that the most scenic area that we had used in the music video was the underpass so that is where we have decided that is where we are going to take our photography for the front cover.
Inspiration for our ancillary/analysing other existing work
The first idea of how to see what other magazine adverts looked like was to search it on the internet. Once searching this from just google images alone there was hundreds of different varieties. Below are a few that caught my eye and give our group inspiration:
Above are three good adverts to try and enhance sales of albums and live performances of each artist. The reason why they are good is because they all have a brand identity, this is what we have to try and achieve if we want our album cover to stand out from the crowd. As you can see they are all every different from one another.
Our idea is to use a particular location shown in our music video as both the front cover of the album and also for the face of the magazine advert. This will help us to create a brand identity as we will always use the same house colours in all of these projects. We have the idea of using the underpass which is used in our music video as being the backdrop for both of our ancillary tasks.
The reason for us choosing the underpass is because it is the most interesting location that we have decided to film at during filming. As this location is going to appear in all of our artists work, it will be easy for the audience to realise that they are all linked together, thus hopefully creating a good brand identity.
Below are two images that we are working on as being our front/back cover for our album cover.
Final Front/back covers:
Inside of the album digipak:
Below is an image of our final magazine advert for the second half of our ancillary tasks.
We decided that it would be a good idea to use the same location but a different style of shot to make the magazine advert. The reason for this was because we believed as a group that it would help the audience to recognise our band because of the brand identity that we had used throughout our project.
-Creating a digipak
-Creating an advert for a magazine
-Create a front page our bands website
The two that we have chosen to do is the digipak and the advert. My intentions for my digipak are to take lots of different interesting photos and edit them using photoshop and other editing software. I have decided to make the digipak 4 sides of which I have been given the dimensions for so it perfectly fits an album cover case. For the advert my aim is to try and sell the band as well as I can, as if I were to promoting the band.
Planning our ancillary Tasks
The idea of our ancillary tasks were to make our album cover out of a clip similar to that of in our music video. We thought that the most scenic area that we had used in the music video was the underpass so that is where we have decided that is where we are going to take our photography for the front cover.
Inspiration for our ancillary/analysing other existing work
The first idea of how to see what other magazine adverts looked like was to search it on the internet. Once searching this from just google images alone there was hundreds of different varieties. Below are a few that caught my eye and give our group inspiration:
Above are three good adverts to try and enhance sales of albums and live performances of each artist. The reason why they are good is because they all have a brand identity, this is what we have to try and achieve if we want our album cover to stand out from the crowd. As you can see they are all every different from one another.
Our idea is to use a particular location shown in our music video as both the front cover of the album and also for the face of the magazine advert. This will help us to create a brand identity as we will always use the same house colours in all of these projects. We have the idea of using the underpass which is used in our music video as being the backdrop for both of our ancillary tasks.
The reason for us choosing the underpass is because it is the most interesting location that we have decided to film at during filming. As this location is going to appear in all of our artists work, it will be easy for the audience to realise that they are all linked together, thus hopefully creating a good brand identity.
Below are two images that we are working on as being our front/back cover for our album cover.
Final Front/back covers:
Inside of the album digipak:
Below is an image of our final magazine advert for the second half of our ancillary tasks.
We decided that it would be a good idea to use the same location but a different style of shot to make the magazine advert. The reason for this was because we believed as a group that it would help the audience to recognise our band because of the brand identity that we had used throughout our project.
Brand Identity
For our project we have been asked to create a brand identity, this is where the band that we have chosen has particular things that people can relate to so they know who it is when they see it. For example they may have a logo or a particular photo to show people who the band is and the audience will automatically know who it is without seeing or hearing them.
We as a group are also going to attempt to create a brand identity for our band "The Nites". We have attempted to create a logo and also a picture but as of yet we haven't come to a final decision on which one we are going to use.
Our logo's and picture for our brand identity are to appear on our ancillary tasks when we design and create a digipak and a magazine advertisement.
Here is the logo for our band at the moment. It is also used as the front cover of their album, we as a group believe it isn't the most eyecatching album cover so our aim is to use this as an original idea but add to it.
We as a group are also going to attempt to create a brand identity for our band "The Nites". We have attempted to create a logo and also a picture but as of yet we haven't come to a final decision on which one we are going to use.
Our logo's and picture for our brand identity are to appear on our ancillary tasks when we design and create a digipak and a magazine advertisement.
Here is the logo for our band at the moment. It is also used as the front cover of their album, we as a group believe it isn't the most eyecatching album cover so our aim is to use this as an original idea but add to it.
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